With that in mind, Scripps’ upfront pitch also devotes slides to brand safety and reaching targeted audiences.
According to Norris, the company can onboard any first-party data source and build third-party data sets to optimize against critical audiences, launching its data-driven linear product in 2023 and allowing clients to buy beyond traditional Nielsen age and gender demos across Scripps’ networks.
“We provide full transparency to our media buyers and brands, providing program-level data and targeting,” Norris said. “This ensures that your brand’s creative is running exactly where you’re comfortable.”
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