Some critics might balk at the addition of another fringe event, but Cook said the festival was committed to providing greater access to Cannes Lions and addressing the different needs and circumstances of the 15,000 delegates who attend from 90+ counties.
“Lions Creators sits among a breadth of new initiatives and pass types that provide a balance of opportunities for everyone to attend the Festival in June,” he said.
“We’ve also launched the “Start-Up Pass,” which provides smaller businesses and individuals with an opportunity to access the festival, and started a new equity, representation and accessibility program which has offered $1m worth of complimentary passes for underrepresented talent and underserved communities in the creative communications industry,” he finished.
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