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Inside the Pitch Deck That Won Kiki World $7 Million

“The Kiki brand with their custom-built platform is leveraging the forefront of web3 tech to rethink the future of how consumers can co-create with brands and engage in new and relevant ways,” Shana Randhava, svp at NIV, said in a statement. “This exploration of a new consumer-centric model provides [The Estée Lauder Companies] with a valuable window into the future of beauty.”

Additional investors include consumer tech funds 2 Punks Capital, Advancit Capital and Double Down, digital communities Orange Dao and Red Dao, and the digital creator GMoney.

“Historically, there’s been a deep connection between high-quality consumer brands and their customers, but it has been without direct input from the community,” Arianna Simpson, general partner at Andreessen Horowitz, said in a statement. “Kiki is now breaking down that barrier by letting consumers directly weigh in on what products they want to see created next.”

Check out Kiki World’s full 19-page pitch deck:

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