The offering comes through a partnership with The Trade Desk, allowing NBCU to open up a private marketplace with biddable access for advertisers to connect with audiences in all aspects of the Games, including the U.S. Olympic Trials, the Olympic Games and the Paralympic Games.
“We’re offering every brand, regardless of their size, the opportunity to connect with highly engaged audiences tuning into the Games,” Lovinger said. “No other property can change the vector of a brand’s business or drive results like the Olympics can.”
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