His push towards culture marketing is making its mark, and Taco Bell is now one of the jewels in the crown of parent company Yum! Brands. Yum CEO David Gibbs previously described the chain as a “growth engine,” while its Q4 results showed an 11% same-store U.S. sales increase.
Taco Bell’s CEO, Sean Tresvant, also traveled a unique road to get to his position, having previously been CMO himself.
For Montgomery, having a brand leader in the corner office has been “a blessing.”
“The great thing about having a boss who’s a marketer is that they can speak shorthand [with the CMO],” he said. “This gives [us] marketers more top cover to take risks.”
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