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Drinks giant Coca-Cola has released two short films over the Winter holidays through Amazon’s Prime and Freevee platforms, featuring Academy Award-winner Octavia Spencer, Scoot McNairy and Colm Meaney in starring roles.
The two films, The Note and Ho Ho Heist, are directed by Bryce Dallas Howard and Steven Caple Jr, respectively, to continue the brand’s “The World Needs More Santas” campaign, which was released in November.
They are developed and produced by WWO Open X, led by its creative agency VML alongside Imagine Entertainment and Prettybird. It releases today across Amazon Prime Video Direct, Amazon Freevee and Coca-Cola’s YouTube and TikTok channels.
The Note sees the main character’s (Colm Meany) festival cheer restored when he finds a mysterious message in a bottle, while Ho Ho Heist finds Santa thrown in jail following a robbery.
In a statement, Islam El Dessouky, global head of creative strategy and content for Coca-Cola, said: “With these short films, we wanted to give more depth to Coca-Cola’s storytelling with authentic narratives we’ve not explored before. Santa is so interlinked with the history of Coca-Cola that we could see a wonderful opportunity to explore another imaginative dimension for what he represents that people don’t expect to see.”
These two films are the latest branded content offer from the global beverage brand, which last year released the first anthology series, “The Santa Stories.”
Another element of this year’s Christmas campaign is a gen AI element, which allows users to create holiday postcards using the combined capabilities of GPT-4 and Dall-E 2.
Users can experiment with holiday-themed content, from selecting images to personalizing holiday greetings through generative AI-driven text capabilities, shareable across social platforms and WhatsApp.
