“This is a completely new approach for us, but with unprecedented funding uncertainty and an escalation in anti-choice opposition following the overturning of Roe v. Wade, it’s never been more important to rally others to join us and choose choice,” Amanda Seller, MSI Reproductive Choices’ vice-president of global partnerships and philanthropy, said in a statement. “Millions of women and girls rely on the contraception and abortion care that our teams provide to stay in school, follow their dreams and fulfill their potential. We won’t let them down.”
CREDITS
Project Name: Every Choice
Client: MSI
Agency: Uncommon Creative Studio
Media Planning: Craft
Media Buying: Goodstuff
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