The goal was to develop a campaign that felt more like artistic expression than traditional advertising, per Meghan Kraemer, co-founder and executive creative director at Hard Work Club.
“We wanted to show the connective thread that weaves through each neighborhood and every order—bringing the customer, the merchant and Dasher stories into a single arc,” Kraemer said.
The 30-second spots will get cutdowns and digital content aimed at vendors and delivery workers via “DoorDash for Merchants” and “Dash to It” platforms.
In addition to the NBA placements and online video buys, the media plan via Wavemaker will roll out in English and French programming in Canada.
‘Your Door to More’
“One Delivery in Three Acts” drops as DoorDash in the U.S. gears up for its third appearance in the Super Bowl and the first campaign from Wieden+Kennedy, recently named as part of its ad stable.
Though few details have been released about the Super Bowl 58 spot, the ad intends to drive home the new brand platform from W+K, “Your Door to More.”
Like Uber Eats before it, DoorDash is touting an expanded delivery service that goes beyond food to a range of goods and necessities.
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