Its previous Super Bowl appearance happened in 2020 to introduce the Take 5 bar. In addition to the upcoming spot, Reese’s has aligned with “strategic partners” for pre-game activity, with details still under wraps.
Reese’s is one of many candy and sweets brands planning to advertise during this year’s event, joining Nerds, M&Ms, Drumstick and Oreo.
For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.
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